Motion-led video studio for software & AI

Product video that
does the selling.

We make launch films, product explainers, and ad creative that make the product clear in the first few seconds, and give people a reason to move. More than 750,000 views across recent launches.
Recent work for SolariaAngleraShipperRezonantBloomKombaiOrigami
Two ways we make video

See the work.

Some stories land best as polished motion. Others land best in a real voice, straight from the person who built the product. Here is a look at both.
Motion-led

Designed, animated, cinematic.

Fully crafted motion design and animation, built frame by frame. The polished look for launches, homepages, and paid ads where production value carries the message.
Founder-led

Real voice, lightly produced.

You or your team on camera, telling the story directly. Fast to make, honest, and perfect for social, demos, and building trust with a founder audience.
By the numbers

Results we have produced.

More than 750,000 combined views across recent launches. A few that stand out:
430k+
Kombai launch
250k+
Origami, first 24 hours
44k+
RTMkit on YouTube
38k+
Shipper on X
What it changes

Built to move a number.

Every video we make is aimed at a result, not just a nice looking cut. Here is what a strong launch video does for you.

Clarity in seconds

Visitors understand what the product does and who it is for before they decide to leave.

More from the same traffic

A clear story turns more of the visitors you already have into signups and demos.

Content that compounds

One launch film becomes ad cuts, social posts, and demo clips that keep working for months.

Our approach

What drives conversion.

We do not just animate. We script to what the buyer wants, then design every frame to move them toward it.
01

Clarity comes first

If the value is not obvious in the first ten seconds, viewers leave. Every video opens on a clear problem and its answer.

02

Find the real pain

We study your calls and your market to land on the one moment that makes a viewer think, that is me.

03

Sell the outcome

Not a feature list. We show the version of their world once the product is working for them.

“A good product video is not decoration. It is the first minute of your sales pitch, running while you sleep.”

The idea behind everything we make
How we work

A clear path from brief to final cut.

Three focused weeks, with a checkpoint at every stage so there are no surprises.
01
Week 1

Intake and script

We learn the product and the buyer, then lock the hook, the flow, and the closing line before anything moves.

02
Week 2

Storyboard and build

You see the frames before we animate, then the video is built, motion, screens, and the moments that carry the message.

03
Week 3

Sound and delivery

Track, voice, and mix tuned to the edit, then the final master plus the cuts and sizes each channel needs.

Rate sheet

Clear pricing per video.

Rates below are for a 60-second video. Longer runs and monthly volume are scoped on request, and volume brings the per-video rate down.
Most requested
Preview, Lindy product film
Motion-led
$2,000–$3,000
for a 60-second video
Launch films like Bloom and Shipper
  • Full script and storyboard
  • Custom motion design and animation
  • Original sound design and mix
  • 2 revision rounds and channel cuts
Preview, Origami founder film
Founder-led
$1,500–$2,000
for a 60-second video
Like Origami and Kombai, up to 430k+ views
  • Script and talking points
  • Edit with motion graphics overlays
  • Captions and social-ready cuts
  • 2 revision rounds
Preview, a few from the library
Custom
Let's scope it
built around your volume
Best per-video rate by volume
  • Several videos each month
  • One dedicated team and style system
  • Priority queue and planning
  • A rate that drops as volume grows
Usage and licensing included. Send the brief and length, and you will have a fixed quote the same day.
Next step

Let's make the first one.

Book a 30 minute discovery call, or send a quick note. Tell us the product and what you need the video to do, and we will come back with a plan and one idea for a first video, usually within a day.

raj@firsthourmedia.com